Dogleg
Project
FLS
Description

Aquaculture treatment system

Client

FLS

Year

2023

Status

Concept

Disciplines

Industrial Design

FLS is a leading aquaculture equipment manufacturer. For this conceptual case, we designed the next generation of their design language, using industrial design to prioritise fish welfare and communicate their cutting-edge engineering and treatment technology.

We developed a transferable design language that FLS could apply across their entire lineup, conveying a cohesive and high-performing product ecosystem.

Translating cutting-edge aquaculture technology into tangible design cues.

This work was part of a broader collaboration with FLS that spanned multiple initiatives, from branding to defining entirely new product categories.

Inside of the FLS Caligus.